How to Use ChatGPT to Write Your Website Text for FREE
Whether you’re a coach, designer, doula, spaceholder etc., this guide will empower you to tell your story and connect with your audience effectively. Are you ready to make your copytext shine and make it even easier to use our Squarespace templates? Keep on reading!
We understand that as busy entrepreneurs, finding the time and expertise to craft compelling website copy can be time-consuming and a costly endeavor. Hiring a professional copywriter can be expensive, which is why we’re here, to help you leverage the power of ChatGPT to write your website copy easily and affordably.
Let’s dive in!
Getting Started
Your copywriting secret weaponUsing ChatGPT for website copywriting is as simple as having a conversation. It's like having a virtual assistant dedicated solely to creating content for your website. You provide some details about your business, and ChatGPT generates tailored, engaging copy for you to use.
Setting up ChatGPT
Access ChatGPT: Start by visiting the OpenAI platform and accessing ChatGPT.
Set an initial Prompt: Use the “Act as If” approach to create prompts. For example (copy and paste this prompt but change to your business name):
Act is if you are a website copywriter. I want you to write the copytext for my business XXX, utilizing/selling XXX (your service). We are going to go page by page. Please ask me any questions you might have that will help you to write unique website copy in a warm and nurturing tone of voice.
Generate Copy: Submit your prompt, and ChatGPT will abide and ask you questions about your business, services and target audience alongside any specific elements or values you’d like to emphasize in the copy.
Writing Homepage Copy
CREATING An engaging HOMEPAGEYour website's homepage serves as your virtual storefront, leaving a lasting impression on your visitors. Let's dissect the crucial components and guide you in crafting compelling content for each.
Headline and CTA
Prompt: “Write an attention-grabbing headline and a compelling call to action (CTA) for my homepage. Keep it concise, around 2-4 words.“
Prompt: “Act is if you are a copywriter and write the copy for my website’s introduction section. The title for this introduction is “Supporting You, Supporting Birth”. Write a short paragraph that is no less than 40 words describing an overview of the websites purpose.“
Here a some examples of copy on a homepage that needs to be replaced
Services section
Prompt: “Describe our 3 key services in a way that appeals to our target audience. The word count must no excede: 15 words. Provide an engaging title, headline and one sentence overview for each service.”
Adjust the content to match the template’s design, word count, number of services etc.
About Section:
For this section I strongly advise you to write something for yourself at first, it doesn’t have to be perfect just start typing. You can utilize ChatGPT to rewrite it so it’s on point with your copy’s tone of voice.
Prompt: “Rewrite this to be more aligned with my website tone of voice and also to be no more than 80 words: “My journey to Digital Design began in 2014, when I wrote my first line of code. A new world opened up to me when I saw my first “Hello World” line. Now 10 years later I have a MSc in Digital Design & Interactive Technologies. As the founder and creative at Stellar Studio, there’s no doubt that my love language is design. I’m here to guide you through your creative process with kindness and positivity. I bring an intentional, purposeful, and soulful approach to every project. I’m not just your designer—I’m invested in your success like your best friend!”
Freebie Section:
Prompt: “Write a persuasive description for something you cannot miss to XX, our freebie offering XYZ. Keep it engaging and short, around 7 words.“
Ensure the content aligns with the value of your freebie.
Essential Pages and Effective Prompt Examples
Next up, we'll delve into the foundational pages of your website—Services, About, Portfolio, and Contact. Utilizing ChatGPT, we can collaboratively craft content that not only connects with your audience but also ensures design cohesion, all without being bound by rigid word count constraints.
Services Page:
Prompt: “Describe our services XXX in detail. The benefit must be clear for the clients, keeping it concise and engaging. Each service will have a title, headline and paragraph with a CTA to book now or schedule a call.”
About Page:
Prompt: “Craft our brand narrative, highlighting our distinctiveness, and infuse it with captivation. Structure it into two distinct sections, complete with a headline, subheading, and two compelling paragraphs for each.”
Portfolio Page:
Prompt: “Create compelling and succinct descriptions for our portfolio items, highlighting the excellence of our best work in an engaging manner. I will list our portfolio items in the next prompt.”
Contact Page:
Prompt: “Compose an inviting 'Contact Us' section that simplifies the process for visitors to connect with us, ensuring it's both concise and engaging.”
Best Practices and Tips
Elevate your website copy with these expert tips to ensure it not only aligns seamlessly with your template design but also captivates your audience:
Edit and Personalize: Fine-tune generated content to reflect your brand's personality, ensuring a unique touch beyond word count constraints.
Update regularly: Maintain engagement by regularly updating your website copy to reflect changes in your business, services, or portfolio.
Consistent Brand Voice: Craft a cohesive user experience by upholding a consistent brand voice across all sections of your website.
Embrace Storytelling: Forge deeper connections with your audience through compelling stories and real-life examples, focusing on engagement rather than mere word count.
Leverage Learning Resources: Refine your copywriting skills by exploring a wealth of resources dedicated to content creation, emphasizing the creation of compelling and engaging narratives.
Harness these insights, coupled with the power of ChatGPT, to create website text that resonates, maintains design integrity, and helps your business stand out online. Good luck!